guanlibenben http://blog.china.com:80/u/070919/78144/ guanli judyliao77 judyliao77 零售企业, 人才从那里来? http://blog.china.com:80/u/070919/78144/200711/1365734.html <![CDATA[ <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 10.5pt; TEXT-ALIGN: left; mso-char-indent-count: 1.0; mso-pagination: widow-orphan" align=left><SPAN style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><FONT size=3>　众所周知，现代零售业的特点是连锁化<SPAN lang=EN-US><A href="http://www.manaren.com/tag/200718063/"><SPAN lang=EN-US><SPAN lang=EN-US><FONT color=#333333>经营</FONT></SPAN></SPAN></A></SPAN>，为保证其成功，不仅需要<SPAN lang=EN-US><A href="http://www.manaren.com/"><SPAN lang=EN-US><SPAN lang=EN-US>管理</SPAN></SPAN></A></SPAN>模式，<SPAN lang=EN-US><A href="http://www.manaren.com/tag/200701155/"><SPAN lang=EN-US><SPAN lang=EN-US><FONT color=#333333>流程</FONT></SPAN></SPAN></A></SPAN>制度等标准化，更需要<SPAN lang=EN-US><A href="http://www.manaren.com/tag/200701091/"><SPAN lang=EN-US><SPAN lang=EN-US><FONT color=#333333>培训</FONT></SPAN></SPAN></A></SPAN>出可以高度执行的人才。而开店必须保证一定的人员储备量，这样开新店时才有充足和适合的人去管理。因此，连锁企业人才的储备和培养对日后门店的运营管理质量及其拓展速度有着决定性作用。但这与传统制造业偏重单纯技术性的特点又有极大区别，要做好并不易。零售<SPAN lang=EN-US><A href="http://www.manaren.com/tag/200718727/"><SPAN lang=EN-US><SPAN lang=EN-US><FONT color=#333333>企业</FONT></SPAN></SPAN></A></SPAN>是典型的经验型工作，需要专业知识和熟练的技术，但这些不是通过课堂教育就可以达到的，必须要通过实际的做作演练、实习、持续的教育与行动相结合，才能真正训练出有经验有技术有能力的、适应连锁企业发展需求的实用型人才。 <SPAN lang=EN-US><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN></FONT></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto" align=left><SPAN style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><FONT size=3>　　在连锁企业运营管理实践中还是有很多实际问题困扰着各人事经理们。例如储备人才与人力成本的矛盾<SPAN lang=EN-US>,</SPAN>各级优秀经营<SPAN lang=EN-US><A href="http://www.manaren.com/"><SPAN lang=EN-US><SPAN lang=EN-US>管理人员</SPAN></SPAN></A></SPAN>尤其是高层管理人人才经常性匮乏。通过外部招聘的管理人员难以发挥很大作用；中高层管理人员培训周期长难以及时填补空缺；而内部培训又不能高效完成运营<SPAN lang=EN-US><A href="http://www.manaren.com/tag/200718775/"><SPAN lang=EN-US><SPAN lang=EN-US><FONT color=#333333>绩效</FONT></SPAN></SPAN></A></SPAN>的需求等，这些势必增加了新店开张的不稳定因素。<SPAN lang=EN-US> <o:p></o:p></SPAN></FONT></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto" align=left><SPAN style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><FONT size=3>　　现在很多零售企业为了争夺卡位资源疯狂的开店，人才的匮乏与规模的不匹配，让这个矛盾显露无疑，也成为了让<SPAN lang=EN-US><A href="http://www.manaren.com/"><SPAN lang=EN-US><SPAN lang=EN-US>管理者</SPAN></SPAN></A></SPAN>最头疼的问题。但是，要有效的缓解这个矛盾，很显然这不是建立在传统的以总部培训中心为基地或是以集训方式储备人才的模式上所能解决的。而是以实践为基础的以各门店为基地的有效管理模式。那么如何建立呢？<SPAN lang=EN-US> <o:p></o:p></SPAN></FONT></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto" align=left><FONT size=3><SPAN style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-bidi-font-weight: bold">　　<SPAN lang=EN-US>1</SPAN>、连锁企业培训组织结构设计和建立</SPAN><SPAN lang=EN-US style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"> <o:p></o:p></SPAN></FONT></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto" align=left><SPAN style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><FONT size=3>　　不管是多大的连锁企业，在此模式中总部的培训中心组织极其简单。很多营业额几十亿的连锁企业的培训中心员工不到<SPAN lang=EN-US>10</SPAN>人，只负责整体的培训构架规划和人力管理，基本不设计到具体的独立课程落地教育。但在连锁店中却有专门负责培训的人员<SPAN lang=EN-US>,</SPAN>同时对其课程的内容进行研究和开发更新，以便一些高端课程的培训。而日常绝大部分和最核心的部分由各门店自主完成。但每家门店并不需要很多专职的培训人员甚至一个也没有，为什么呢？<SPAN lang=EN-US> <o:p></o:p></SPAN></FONT></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto" align=left><FONT size=3><SPAN style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-bidi-font-weight: bold">　　<SPAN lang=EN-US>2</SPAN>、以内部讲师制为特色的门店培训制度</SPAN><SPAN lang=EN-US style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"> <o:p></o:p></SPAN></FONT></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto" align=left><SPAN style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><FONT size=3>　　这其中奥秘就在于内部讲师制的建立。这是指对于每门课程在各门店都有专门运营管理人员担任，有相关专职人员讲解。如门店保安部经理就会作为讲师为如何防止损耗这门课作出专业讲解，门店处长做讲师讲陈列管理、定单管理等，这样节约了成本又更好地作出了针对性实地演练诠释。同时对讲师来说也是种能力提升，是对其工作的肯定和鼓励。<SPAN lang=EN-US> <o:p></o:p></SPAN></FONT></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto" align=left><FONT size=3><SPAN style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-bidi-font-weight: bold">　　<SPAN lang=EN-US>3</SPAN>、各类课程以课题式研究方式为主，组建课题小组</SPAN><SPAN lang=EN-US style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"> <o:p></o:p></SPAN></FONT></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto" align=left><SPAN style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><FONT size=3>　　考虑到连锁零售业的不同工作的专业性不一样，可以考虑在每类课题里选拔最优秀的管理人员为课题负责人，组建课题研发小组，专门对这个课题负责研发、更新和培训。比如，生鲜的专业性极强，生冷熟食、加工制作工艺各不相同，就可以按特性组建课题小组专职负责这部分课程，还有商品的陈列、损耗控管、谈判管理等等，这么多的专业内容就是一个个具体的课题，都可以借鉴方式来操作，来自实践归于实践，既能保证课程的专业性、深度和新鲜度，又能将专业人才的作用进一步发挥。<SPAN lang=EN-US> <o:p></o:p></SPAN></FONT></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto" align=left><FONT size=3><SPAN style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-bidi-font-weight: bold">　　<SPAN lang=EN-US>4</SPAN>、固定实习岗位</SPAN><SPAN lang=EN-US style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"> <o:p></o:p></SPAN></FONT></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto" align=left><SPAN style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><FONT size=3>　　当然各门店有相关人员负责这是远远不够的，更主要是来自工作实践。固定岗位培训制度就是在其关键岗位设置固定培训岗位。如培训店长，课长，处长等，根据各门店实际情况，给这些人员安排专门工作以协助营运经理，每天的实际工作就是最好的培训方式。这样一来，开张时这些人员就已熟悉工作方法及员工情况，原来的运营经理可以去开新店，接替人员就可以得心应手了。<SPAN lang=EN-US> <o:p></o:p></SPAN></FONT></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto" align=left><FONT size=3><SPAN style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-bidi-font-weight: bold">　　<SPAN lang=EN-US>5</SPAN>、新老结合，传帮带</SPAN><SPAN lang=EN-US style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"> <o:p></o:p></SPAN></FONT></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto" align=left><SPAN style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><FONT size=3>　　师傅带徒弟，老人教新人，一直以来都是我们工业制造企业的优良传统，用在连锁零售企业中同样是适用的，因为零售业重经验，但经验一定是在实践中锻炼积累出来的，也就是说一定要付出时间的，老员工工作时间长，有相应的经验，新员工进来基本上是什么都不懂，白纸一张，如果新老结合，传帮带，自然是最好的，这种贴身式的教育效果是最好的。<SPAN lang=EN-US> <o:p></o:p></SPAN></FONT></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto" align=left><FONT size=3><SPAN style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-bidi-font-weight: bold">　　<SPAN lang=EN-US>6</SPAN>、通过内部培训学习，将晋升做为主要激励手段</SPAN><SPAN lang=EN-US style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"> <o:p></o:p></SPAN></FONT></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto" align=left><SPAN style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><FONT size=3>　　由于连锁店不断扩张，需要大量各级运营管理人员。而内部晋升制不仅保证了大量人才来源，而且也是最有效的激励政策，当员工看到如此快速通畅的晋升通道时，也许少些薪金就不是大问题了。这样，就替企业解决了人才储备及来源问题，又降低了成本。当然晋升评估标准和个人定期评价是该制的核心管理流程。否则就会产生不公正带来更多负面影响。<SPAN lang=EN-US> <o:p></o:p></SPAN></FONT></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto" align=left><SPAN style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><FONT size=3>　　所以，要使企业不再为缺乏<SPAN lang=EN-US><A href="http://www.manaren.com/"><SPAN lang=EN-US><SPAN lang=EN-US>管理人才</SPAN></SPAN></A></SPAN>而烦恼，建立以门店基地培训和有效的人才储备管理模式也就势在必行了。如此一来，企业的优势也就显现出来了，连锁运营的成功也将指日可待。当然，这其中也会遇到很多细节问题，这也将关系到运营模式的成败。<SPAN lang=EN-US><o:p></o:p></SPAN></FONT></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 16.5pt"><FONT size=3><STRONG><SPAN style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: &#718;&#805;; mso-hansi-font-family: &#718;&#805;">热点推荐：</SPAN></STRONG><STRONG><SPAN lang=EN-US style="COLOR: black; FONT-FAMILY: &#718;&#805;"><o:p></o:p></SPAN></STRONG></FONT></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 16.5pt"><STRONG><SPAN lang=EN-US style="COLOR: black; FONT-FAMILY: &#718;&#805;"><A href="http://blog.manaren.com/202124238/article/202179498_1.html"><SPAN lang=EN-US style="FONT-WEIGHT: normal; FONT-FAMILY: 宋体; mso-ascii-font-family: &#718;&#805;; mso-hansi-font-family: &#718;&#805;"><SPAN lang=EN-US><FONT color=#333333 size=3>火车票查询</FONT></SPAN></SPAN></A><o:p></o:p></SPAN></STRONG></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 16.5pt"><STRONG><SPAN lang=EN-US style="COLOR: black; FONT-FAMILY: &#718;&#805;"><A href="http://blog.manaren.com/202124238/article/202179497_1.html"><FONT size=3><FONT color=#333333><SPAN style="FONT-WEIGHT: normal"><FONT face="Times New Roman">2008</FONT></SPAN><SPAN lang=EN-US style="FONT-WEIGHT: normal; 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LINE-HEIGHT: 16.5pt"><STRONG><SPAN lang=EN-US style="FONT-WEIGHT: normal; COLOR: black; FONT-FAMILY: &#718;&#805;"><A href="http://blog.manaren.com/202124238/article/202179488_1.html"><FONT size=3><FONT color=#333333><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#718;&#805;; mso-hansi-font-family: &#718;&#805;"><SPAN lang=EN-US>圣诞节</SPAN></SPAN><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#718;&#805;; mso-hansi-font-family: &#718;&#805;"><SPAN lang=EN-US>的由来</SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; mso-bidi-font-family: 宋体"><o:p></o:p></SPAN></FONT></FONT></A></SPAN></STRONG></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><STRONG><SPAN lang=EN-US style="COLOR: black; FONT-FAMILY: &#718;&#805;"><A href="http://blog.manaren.com/202124238/article/202163623_1.html"><FONT size=3><SPAN style="FONT-WEIGHT: normal"><FONT face="Times New Roman">2007</FONT></SPAN><SPAN lang=EN-US style="FONT-WEIGHT: normal; FONT-FAMILY: 宋体; mso-ascii-font-family: &#718;&#805;; mso-hansi-font-family: &#718;&#805;"><SPAN lang=EN-US>入党申请书</SPAN></SPAN></FONT></A><o:p></o:p></SPAN></STRONG></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 16.5pt"><STRONG><SPAN lang=EN-US style="COLOR: black; FONT-FAMILY: &#718;&#805;"><A href="http://blog.manaren.com/202124238/article/202159757_1.html"><SPAN lang=EN-US style="FONT-WEIGHT: normal; FONT-FAMILY: 宋体; mso-ascii-font-family: &#718;&#805;; mso-hansi-font-family: &#718;&#805;"><SPAN lang=EN-US><FONT color=#333333 size=3>奋斗经典台词</FONT></SPAN></SPAN></A><FONT face="Times New Roman" size=3> </FONT></SPAN></STRONG><SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: #1e1e1e; FONT-FAMILY: &#718;&#805;; mso-bidi-font-family: 宋体"><o:p></o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><A href="http://blog.manaren.com/202159630/article/202159731_1.html"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><SPAN lang=EN-US><FONT size=3>酷基金</FONT></SPAN></SPAN></A></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><A href="http://www.manaren.com/data/1080710169/"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><SPAN lang=EN-US><FONT color=#333333 size=3>仓库管理制度</FONT></SPAN></SPAN></A></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><A href="http://www.manaren.com/download/list/200701330/"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><SPAN lang=EN-US><FONT color=#333333 size=3>质量管理</FONT></SPAN></SPAN></A></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><A href="http://www.manaren.com/download/list/200701338/"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><SPAN lang=EN-US><FONT color=#333333 size=3>项目管理</FONT></SPAN></SPAN></A></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US style="COLOR: black; mso-bidi-font-size: 10.5pt"><o:p><FONT face="Times New Roman" size=3>&nbsp;</FONT></o:p></SPAN></P> <DIV></DIV>]]> 星期三, 21 十一月 2007 05:57:30 GMT http://blog.china.com:80/u/070919/78144/200711/1365734.html 2007-11-21T05:57:30Z “不谋而合”缔造新的商业空间 http://blog.china.com:80/u/070919/78144/200711/1365722.html <![CDATA[ <DIV> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0; mso-para-margin-left: 2.0gd"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">当基于一种生活方式、而不是基于</SPAN><SPAN lang=EN-US><A href="http://www.manaren.com/tag/200718727/"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><SPAN lang=EN-US><FONT color=#333333>企业</FONT></SPAN></SPAN></A></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">个体的商业空间出现后，就意味着一个问题的出现：不同企业、不同产品、不同产业之间，是如何围绕着一种生活方式，共同创造出商业空间的？</SPAN><FONT face="Times New Roman"> </FONT></FONT></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21pt; mso-para-margin-left: 2.0gd"><SPAN lang=EN-US><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p><FONT face="Times New Roman" size=3>&nbsp;</FONT></o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21pt; mso-para-margin-left: 2.0gd"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">　　有一点可以肯定的是，它们之间没有事先预谋、没有合作协议、甚至都彼此毫不相知……在“厨房革命”所引发的现代生活方式中，席卷进了房地产企业、家电企业、方便食品等等多个不同的行业，但是，我们从未听说过哪一家</SPAN><SPAN lang=EN-US><A href="http://www.manaren.com/tag/200718864/"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><SPAN lang=EN-US><FONT color=#333333>房地产</FONT></SPAN></SPAN></A></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">公司，在设计房屋时会去征求排油烟机企业的建议，更没有见到房地产公司与排油烟机企业之间，事先签订什么合作协议。</SPAN><SPAN lang=EN-US><FONT face="Times New Roman"> </FONT></SPAN></FONT></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21pt; mso-para-margin-left: 2.0gd"><SPAN lang=EN-US><o:p><FONT face="Times New Roman" size=3>&nbsp;</FONT></o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21pt; mso-para-margin-left: 2.0gd"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">　　那么，它们之间的事实合作，究竟是如何发生的呢？近年来，手机业务在全球的快速增长，令人瞠目结舌。在中国，当前手机年产能力已经达到</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">2.5</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">亿台，手机普及率已达到</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">25.1%</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">，并依旧保持着继续攀升的势头。但是，手机制造商千万不要得意忘形地误以为：手机制造业如此强劲的增长势头，是来自于自身的制造能力、研发能力或是满足顾客的能力——不！这不是事实真相。我们很容易就能发现这样一个事实：移动运营商、手机制造商、短信服务商等等企业，其实它们的顾客都是同一个或同一群人，但是，任何一家企业都无法单独承担起服务顾客的责任；只有这些企业共同行动起来谋求一个“解决方案”，才可能达到为顾客服务的目的。</SPAN><SPAN lang=EN-US><FONT face="Times New Roman"> </FONT></SPAN></FONT></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21pt; mso-para-margin-left: 2.0gd"><SPAN lang=EN-US><o:p><FONT face="Times New Roman" size=3>&nbsp;</FONT></o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21pt; mso-para-margin-left: 2.0gd"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">　　假如没有移动商运行能力的提高、短信商内容服务的丰富多彩、甚至是数码影像业务的迅速介入，仅仅凭借手机制造商自身的力量与努力，无论如何都不可能造就出手机产业如此迅猛的快速增长和巨大的商业空间。更准确地说，手机产业巨大商业空间的出现，并不是依赖于手机企业</SPAN><SPAN lang=EN-US><A href="http://www.manaren.com/tag/200701135/"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><SPAN lang=EN-US><FONT color=#333333>核心竞争力</FONT></SPAN></SPAN></A></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">而出现，而是出现在了手机企业外部相关联的企业行动中。事实上，手机已经不再是通信产品的概念，它所代表的是一种新的生活方式的出现，它需要不同行业、不同产业、不同产品之间的共同合作，打造出完美的服务能力。</SPAN><SPAN lang=EN-US><FONT face="Times New Roman"> </FONT></SPAN></FONT></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21pt; mso-para-margin-left: 2.0gd"><SPAN lang=EN-US><o:p><FONT face="Times New Roman" size=3>&nbsp;</FONT></o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21pt; mso-para-margin-left: 2.0gd"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">　　需要给予特别关注的是：不要将这种现象等同于战略协同等等一类的说法，我们今天知道的是，一百多年来的</SPAN><SPAN lang=EN-US><A href="http://www.manaren.com/"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><SPAN lang=EN-US>企业管理</SPAN></SPAN></A></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">历史，一直是遵循着“事先预谋”的基本商业原则。在企业与企业之间的竞争时期，企业内部的计划和预算，是一种预谋；企业对外销售的渠道设计与宣传策划，是一种预谋；以削减竞争对手实力、甚至是消灭竞争对手为目的商业行为，譬如价格战等等手段，更是一种预谋式的刺杀行动。它意味着企业必须改变现有的“预谋式”的商业理念和行为，因为“预谋”在商业黑洞面前是那么的软弱和无能为力。</SPAN><SPAN lang=EN-US><FONT face="Times New Roman"> </FONT></SPAN></FONT></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21pt; mso-para-margin-left: 2.0gd"><SPAN lang=EN-US><o:p><FONT face="Times New Roman" size=3>&nbsp;</FONT></o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21pt; mso-para-margin-left: 2.0gd"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">　　事实上，在手机的“商业空间”出现令人瞠目结舌的增长中，移动运营商、手机制造商、短信服务商等等相关联的企业之间，没有出现主动性的战略联盟或协同、没有法律意义上的协作契约、甚至没有任何事先的商量和预谋，所有的一切，都发生在“不谋而合”中。</SPAN><SPAN lang=EN-US><FONT face="Times New Roman"> </FONT></SPAN></FONT></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21pt; mso-para-margin-left: 2.0gd"><SPAN lang=EN-US><o:p><FONT face="Times New Roman" size=3>&nbsp;</FONT></o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21pt; mso-para-margin-left: 2.0gd"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">　　这是“不谋而合”的胜利：没有行业领袖、没有技术霸权、没有价格联盟、没有事先约定、没有进入门槛，一切都由一种无形的神秘力量在推动——这是生活方式本身的力量。</SPAN><SPAN lang=EN-US><FONT face="Times New Roman"> </FONT></SPAN></FONT></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21pt; mso-para-margin-left: 2.0gd"><SPAN lang=EN-US><o:p><FONT face="Times New Roman" size=3>&nbsp;</FONT></o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21pt; mso-para-margin-left: 2.0gd"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">　　首先，“不谋而合”所形成的无形力量，要比“有预谋”协同或合作的力量，更为强大和奇特。事实上，“不谋而合”造就了一个更加开放、更加平等的商业平台或空间，任何行业、任何产业、任何企业、甚至是任何个人，都可以在没有限制性因素或条件下自由地进入与退出——自由进入与退出的企业数量越多、速度越频繁，就意味着新的商业空间出现的几率和机会就越多。显然，这是企业之间主动性协同或联盟所无法创造出来的开放的商业空间，事实上，企业行业或产业之间的联盟或协同，正在走向一个封闭性的行业垄断。</SPAN><SPAN lang=EN-US><FONT face="Times New Roman"> </FONT></SPAN></FONT></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21pt; mso-para-margin-left: 2.0gd"><SPAN lang=EN-US><o:p><FONT face="Times New Roman" size=3>&nbsp;</FONT></o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21pt; mso-para-margin-left: 2.0gd"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">　　其次，“不谋而合”制造出了商业的不确定性。没有人会知道手机新的商业空间增长，是来自于哪一家企业、哪一个产品、哪一段时间，因为“不谋而合”创造出的是一个平等的、网络化的自由商业平台，任何一家不起眼的小企业甚至是个人的介入，都可能引爆手机业务的商机。至少就目前来看，随着网络音乐的加入、软件商的深度介入、以及其它更加意想不到的产品或服务的介入，手机业务的商业增长空间，将不会再由手机企业自己单独做主。事实上，围绕着手机业务进入的企业或产品越多，就意味着手机业务本身越是会获得意想不到的增长。</SPAN><SPAN lang=EN-US><FONT face="Times New Roman"> </FONT></SPAN></FONT></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21pt; mso-para-margin-left: 2.0gd"><SPAN lang=EN-US><o:p><FONT face="Times New Roman" size=3>&nbsp;</FONT></o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21pt; mso-para-margin-left: 2.0gd"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">　　其三，在“不谋而合”创造出的自由商业空间里，最重要的是企业自身的敏感、应变和适应，这意味着传统企业封闭性、命令控制式的管理，必须被主动或被动地终结。一个企业自身的开放性、包容性与合作性越好，企业就越是能够主动地创造出碰撞的机会，而这种碰撞会导致新的商业空间的出现。“企业规模论”以及因此所衍生的大规模兼并行动、以及加大投入等等内部因素，对于企业商业空间的维护和增长的影响，将越来越小——假如企业之间的产品或服务合作，不能产生出新的商业空间，那么，所有的战略联盟、协同或并购，都变得没有意义。</SPAN><SPAN lang=EN-US><FONT face="Times New Roman"> </FONT></SPAN></FONT></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21pt; mso-para-margin-left: 2.0gd"><SPAN lang=EN-US><o:p><FONT face="Times New Roman" size=3>&nbsp;</FONT></o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21pt; mso-para-margin-left: 2.0gd"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">　　这是企业创造“新的商业空间”的新视角——它既不是</SPAN><SPAN lang=EN-US><A href="http://www.manaren.com/"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><SPAN lang=EN-US>管理</SPAN></SPAN></A></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">大师德鲁克从外向内“满足顾客”创造商业空间的角度，也不是迈克尔·波特从企业所处价值链上的位置看待商业空间的视角。事实上，它是从社会化的、立体性的、商业网络世界的角度看待企业和商业空间。企业与企业之间的立体而无意识的合作，会生产出重新定义生活方式的神奇效果。此时，德鲁克经典的“细分顾客与满足顾客”变得不再有意义，或者说，当满足顾客的任务将由不同行业、不同产业、不同产品共同承担时，就意味着企业新的商业空间，将出现在所有相关联企业的共同创造中。</SPAN><SPAN lang=EN-US><FONT face="Times New Roman"> </FONT></SPAN></FONT></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21pt; mso-para-margin-left: 2.0gd"><SPAN lang=EN-US><o:p><FONT face="Times New Roman" size=3>&nbsp;</FONT></o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21pt; mso-para-margin-left: 2.0gd"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">　　在“自由商业空间”的世界里，每一个企业——无论它是大企业、还是小企业，也无论它是小玩意的消费品、还是高科技的智能产品——都是自由商业空间里的点点繁星，没有高贵和卑贱之分，没有霸权和弱小之分，甚至连快速与缓慢之分都消失了；反过来说，在这样一个社会化的商业网络世界里，大企业与小企业、新产品与老产品、新产业与旧产业，它们之间获得商业空间的几率几乎相等、失败的几率也接近相同，我们会越来越看到这必将会成为一个事实。</SPAN><SPAN lang=EN-US><FONT face="Times New Roman"> </FONT></SPAN></FONT></P></DIV>]]> 星期三, 21 十一月 2007 05:55:00 GMT http://blog.china.com:80/u/070919/78144/200711/1365722.html 2007-11-21T05:55:00Z 80%的管理都是相通的（一） http://blog.china.com:80/u/070919/78144/200711/1365679.html <![CDATA[ <P style="TEXT-INDENT: 10.5pt; LINE-HEIGHT: 18pt; mso-char-indent-count: 1.0"><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN"><FONT face=宋体>　</FONT></SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN"><A href="http://www.manaren.com/tag/200718869/"><SPAN style="COLOR: black; TEXT-DECORATION: none; text-underline: none">ERP</SPAN></A></SPAN><FONT face=宋体><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN">首先建立在通用的平台之上，然后又辅之以行业解决方案，满足特殊的</SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN"><A href="http://www.manaren.com/"><SPAN lang=EN-US style="COLOR: black; FONT-FAMILY: 宋体; TEXT-DECORATION: none; text-underline: none; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana"><SPAN lang=EN-US>管理</SPAN></SPAN></A></SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN">需求。</SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN"><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN></FONT></P> <P style="LINE-HEIGHT: 18pt"><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN"><FONT face=宋体>　　中国大型</FONT></SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN"><A href="http://www.manaren.com/tag/200718727/"><SPAN lang=EN-US style="COLOR: black; FONT-FAMILY: 宋体; TEXT-DECORATION: none; text-underline: none; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana"><SPAN lang=EN-US>企业</SPAN></SPAN></A>(LE)</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN"><FONT face=宋体>信息化市场一直是</FONT></SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN">SAP</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN"><FONT face=宋体>的主战场，是其传统的优势领地，公司业务的主要利润也是仰仗于此，被喻之为</FONT></SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN">“</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN"><FONT face=宋体>定海神针</FONT></SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN">”</SPAN><FONT face=宋体><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN">。</SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN"><o:p></o:p></SPAN></FONT></P> <P style="LINE-HEIGHT: 18pt"><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN"><FONT face=宋体></FONT></SPAN></P> <P style="LINE-HEIGHT: 18pt"><FONT face=宋体><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN">　　张雪峰显然很难认同这种说法，其有理有据的分析打开了本次采访的话题。</SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN"><o:p></o:p></SPAN></FONT></P> <P style="LINE-HEIGHT: 18pt"><FONT face=宋体><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN">　　适合的就是最好的</SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN"><o:p></o:p></SPAN></FONT></P> <P style="LINE-HEIGHT: 18pt"><FONT face=宋体><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN">　　《新智囊》：有一种观点认为，完全采取将国外</SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN"><A href="http://www.manaren.com/"><SPAN lang=EN-US style="COLOR: black; FONT-FAMILY: 宋体; TEXT-DECORATION: none; text-underline: none; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana"><SPAN lang=EN-US>管理</SPAN></SPAN></A></SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN">软件照搬过来的做法越来越行不通了，还有专家评论国外</SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN"><A href="http://www.manaren.com/"><SPAN lang=EN-US style="COLOR: black; FONT-FAMILY: 宋体; TEXT-DECORATION: none; text-underline: none; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana"><SPAN lang=EN-US>管理</SPAN></SPAN></A></SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN">软件厂商失败的原因时说：</SPAN></FONT><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN">“</SPAN><FONT face=宋体><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN">既不是它的</SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN"><A href="http://www.manaren.com/"><SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: #2a2a2a; FONT-FAMILY: 宋体; TEXT-DECORATION: none; text-underline: none; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana"><SPAN lang=EN-US>产品</SPAN></SPAN></A></SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN">不行，也不是它的能力不行，而是它的业务模式不支持。</SPAN></FONT><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN">”</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN"><FONT face=宋体>你如何看待这种说法</FONT></SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN">?<o:p></o:p></SPAN></P> <P style="LINE-HEIGHT: 18pt"><FONT face=宋体><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN">　　张雪峰：我不太同意。其实</SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN"><A href="http://www.manaren.com/"><SPAN lang=EN-US style="COLOR: black; FONT-FAMILY: 宋体; TEXT-DECORATION: none; text-underline: none; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana"><SPAN lang=EN-US>管理</SPAN></SPAN></A></SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN">中</SPAN></FONT><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN">80%</SPAN><FONT face=宋体><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN">的部分应该是共通的。无论是你面对怎样的市场，但是</SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN"><A href="http://www.manaren.com/"><SPAN lang=EN-US style="COLOR: black; FONT-FAMILY: 宋体; TEXT-DECORATION: none; text-underline: none; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana"><SPAN lang=EN-US>管理</SPAN></SPAN></A></SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN">的基本原理是一样的。其余</SPAN></FONT><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN">20%</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN"><FONT face=宋体>的部分可能就会涉及到针对不同的国家、不同的要求而有所不同，而这部分也是</FONT></SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN">SAP</SPAN><FONT face=宋体><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN">比较重视的地方。我们都会有</SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN"><A href="http://www.manaren.com/"><SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: #2a2a2a; FONT-FAMILY: 宋体; TEXT-DECORATION: none; text-underline: none; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana"><SPAN lang=EN-US>产品</SPAN></SPAN></A></SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN">本地化的过程。你们可以发现我们在中国真正负责运作的人不多，我们在上海张江有一个自己的研究院，未来会达到</SPAN></FONT><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN">1500</SPAN><FONT face=宋体><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN">多人。这当中相当一部分的人会参与到中国</SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN"><A href="http://www.manaren.com/"><SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: #2a2a2a; FONT-FAMILY: 宋体; TEXT-DECORATION: none; text-underline: none; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana"><SPAN lang=EN-US>产品</SPAN></SPAN></A></SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN">本地化的开发过程中。</SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN"><o:p></o:p></SPAN></FONT></P> <P style="LINE-HEIGHT: 18pt"><FONT face=宋体><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN">　</SPAN></FONT><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN"><FONT face=宋体>　　《新智囊》：越来越多的大型</FONT></SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN">“</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN"><FONT face=宋体>国字号</FONT></SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN">”</SPAN><FONT face=宋体><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN">的</SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN"><A href="http://www.manaren.com/tag/200718727/"><SPAN lang=EN-US style="COLOR: black; FONT-FAMILY: 宋体; TEXT-DECORATION: none; text-underline: none; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana"><SPAN lang=EN-US>企业</SPAN></SPAN></A></SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN">都加大了</SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN"><A href="http://www.manaren.com/"><SPAN lang=EN-US style="COLOR: black; FONT-FAMILY: 宋体; TEXT-DECORATION: none; text-underline: none; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana"><SPAN lang=EN-US>管理</SPAN></SPAN></A></SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN">力度，</SPAN></FONT><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN">SAP</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN"><FONT face=宋体>在为其提供切实有效的服务方面基于什么样的原则</FONT></SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN">?<o:p></o:p></SPAN></P> <P style="LINE-HEIGHT: 18pt"><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN"><FONT face=宋体>　　张雪峰：我们现在强调</FONT></SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN">“12</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN"><FONT face=宋体>个字</FONT></SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN">”——“</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN"><FONT face=宋体>国际水准、行业特色、中国国情</FONT></SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN">”</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN"><FONT face=宋体>，这</FONT></SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN">12</SPAN><FONT face=宋体><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN">个字里首先说明了</SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN"><A href="http://www.manaren.com/"><SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: #2a2a2a; FONT-FAMILY: 宋体; TEXT-DECORATION: none; text-underline: none; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana"><SPAN lang=EN-US>产品</SPAN></SPAN></A></SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN">在技术上要具有高水准，其次强调了行业特色。比如说</SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN"><A href="http://www.manaren.com/tag/200716752/"><SPAN lang=EN-US style="COLOR: black; FONT-FAMILY: 宋体; TEXT-DECORATION: none; text-underline: none; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana"><SPAN lang=EN-US>电力行业</SPAN></SPAN></A></SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN">，我们的软件要符合这个行业的</SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN"><A href="http://www.manaren.com/"><SPAN lang=EN-US style="COLOR: black; FONT-FAMILY: 宋体; TEXT-DECORATION: none; text-underline: none; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana"><SPAN lang=EN-US>管理</SPAN></SPAN></A></SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN">需求，再有强调了中国国情，这三个方面都是缺一不可的。</SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN"><o:p></o:p></SPAN></FONT></P> <P style="LINE-HEIGHT: 18pt"><FONT face=宋体><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN">　　行业深度最重要</SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN"><o:p></o:p></SPAN></FONT></P> <P style="LINE-HEIGHT: 18pt"><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN"><FONT face=宋体>　　《新智囊》：据我们了解，</FONT></SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN">2007</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN"><FONT face=宋体>年上半年，</FONT></SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN">SAP</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN"><FONT face=宋体>在中国大型</FONT></SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN"><A href="http://www.manaren.com/tag/200718727/"><SPAN lang=EN-US style="COLOR: black; FONT-FAMILY: 宋体; TEXT-DECORATION: none; text-underline: none; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana"><SPAN lang=EN-US>企业</SPAN></SPAN></A>(LE)</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN"><FONT face=宋体>市场取得了很突出的成绩，这其中主要的成功因素是什么</FONT></SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN">?</SPAN></P>]]> 星期三, 21 十一月 2007 05:46:18 GMT http://blog.china.com:80/u/070919/78144/200711/1365679.html 2007-11-21T05:46:18Z 做品牌要有“捡垃圾精神” http://blog.china.com:80/u/070919/78144/200711/1360458.html <![CDATA[ <P style="TEXT-INDENT: 10.5pt; LINE-HEIGHT: 18pt; mso-char-indent-count: 1.0"><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN"><FONT face=宋体>　一个人要知道</FONT></SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN">“</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN"><FONT face=宋体>讨饭</FONT></SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN">”</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN"><FONT face=宋体>的滋味，同时也要知道</FONT></SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN">“</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN"><FONT face=宋体>捡垃圾</FONT></SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN">”</SPAN><FONT face=宋体><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN">的艰辛。只有这样，我们才能一步步磨练自己的意志，健全自己的心智，平静坦然地面对人生的起起落落、风风雨雨。</SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN"><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN></FONT></P> <P style="LINE-HEIGHT: 18pt"><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN"><FONT face=宋体>　　人生都有可能遭遇</FONT></SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN">“</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN"><FONT face=宋体>讨饭</FONT></SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN">”</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN"><FONT face=宋体>的境遇，因此必须具备</FONT></SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN">“</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN"><FONT face=宋体>捡垃圾精神</FONT></SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN">”</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN"><FONT face=宋体>。在通常人的眼中，</FONT></SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN">“</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN"><FONT face=宋体>讨饭</FONT></SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN">”</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN"><FONT face=宋体>与</FONT></SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN">“</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN"><FONT face=宋体>捡垃圾</FONT></SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN">”</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN"><FONT face=宋体>十分类似，都是人生的悲惨状态，但二者还是有着极大差别的。很显然，相对于</FONT></SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN">“</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN"><FONT face=宋体>讨饭</FONT></SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN">”</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN"><FONT face=宋体>而言，</FONT></SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN">“</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN"><FONT face=宋体>捡垃圾</FONT></SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN">”</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN"><FONT face=宋体>是一种更具主动权的生活方式，同时也是为社会做贡献的生活方式。而且，从某种意义上而言，</FONT></SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN">“</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN"><FONT face=宋体>捡垃圾</FONT></SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN">”</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN"><FONT face=宋体>的背后是一种</FONT></SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN">“</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN"><FONT face=宋体>绝地逢生</FONT></SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN">”</SPAN><FONT face=宋体><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN">的壮举。</SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN"><o:p></o:p></SPAN></FONT></P> <P style="LINE-HEIGHT: 18pt"><FONT face=宋体><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN">　　</SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN"><A href="http://www.manaren.com/tag/200701008/"><SPAN lang=EN-US style="COLOR: black; FONT-FAMILY: 宋体; TEXT-DECORATION: none; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; text-underline: none"><SPAN lang=EN-US>品牌</SPAN></SPAN></A></SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN">即人品，懂得做人既能懂得做</SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN"><A href="http://www.manaren.com/tag/200701008/"><SPAN lang=EN-US style="COLOR: black; FONT-FAMILY: 宋体; TEXT-DECORATION: none; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; text-underline: none"><SPAN lang=EN-US>品牌</SPAN></SPAN></A></SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN">。做人每个人都会做，都有自己的体验和方式，所以我们又可以说，</SPAN></FONT><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN">“</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN"><FONT face=宋体>像做人一样做</FONT></SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN"><A href="http://www.manaren.com/tag/200701008/"><SPAN lang=EN-US style="COLOR: black; FONT-FAMILY: 宋体; TEXT-DECORATION: none; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; text-underline: none"><SPAN lang=EN-US>品牌</SPAN></SPAN></A>”</SPAN><FONT face=宋体><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN">是一种最直观的</SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN"><A href="http://www.manaren.com/tag/200701008/"><SPAN lang=EN-US style="COLOR: black; FONT-FAMILY: 宋体; TEXT-DECORATION: none; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; text-underline: none"><SPAN lang=EN-US>品牌</SPAN></SPAN></A></SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN">策略，任何人都可以理解。然而，就像每个人都会做人，无论怎样都要度过一生，但是我们知道，不是每个人做人都能成功。例如，很多人感叹自己做人很失败：朋友很少，缺乏人缘</SPAN></FONT><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN">;</SPAN><FONT face=宋体><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN">困境之中，缺乏帮助等等。实质上，这些都是做人失败的表现，也类似</SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN"><A href="http://www.manaren.com/tag/200701008/"><SPAN lang=EN-US style="COLOR: black; FONT-FAMILY: 宋体; TEXT-DECORATION: none; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; text-underline: none"><SPAN lang=EN-US>品牌</SPAN></SPAN></A></SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN">失败的表现。</SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN"><o:p></o:p></SPAN></FONT></P> <P style="LINE-HEIGHT: 18pt"><FONT face=宋体><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN">　</SPAN></FONT><FONT face=宋体><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN">　　至此，我们不难理解人在</SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN"><A href="http://www.manaren.com/tag/200701008/"><SPAN lang=EN-US style="COLOR: black; FONT-FAMILY: 宋体; TEXT-DECORATION: none; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; text-underline: none"><SPAN lang=EN-US>品牌</SPAN></SPAN></A></SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN">塑造过程中的重要作用，简而言之，</SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN"><A href="http://www.manaren.com/tag/200701008/"><SPAN lang=EN-US style="COLOR: black; FONT-FAMILY: 宋体; TEXT-DECORATION: none; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; text-underline: none"><SPAN lang=EN-US>品牌</SPAN></SPAN></A></SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN">最终是靠人，没有人也就无需谈</SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN"><A href="http://www.manaren.com/tag/200701008/"><SPAN lang=EN-US style="COLOR: black; FONT-FAMILY: 宋体; TEXT-DECORATION: none; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; text-underline: none"><SPAN lang=EN-US>品牌</SPAN></SPAN></A></SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN">。因此，在</SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN"><A href="http://www.manaren.com/tag/200701008/"><SPAN lang=EN-US style="COLOR: black; FONT-FAMILY: 宋体; TEXT-DECORATION: none; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; text-underline: none"><SPAN lang=EN-US>品牌</SPAN></SPAN></A></SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN">塑造的过程中，我们必须充分理解人的行为，或者说要充分利用人的精神。</SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN"><o:p></o:p></SPAN></FONT></P> <P style="LINE-HEIGHT: 18pt"><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN"><FONT face=宋体>　　</FONT></SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN">“</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN"><FONT face=宋体>捡垃圾精神</FONT></SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN">”</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN"><FONT face=宋体>正是一种必不可少的精神。捡垃圾的背后是一种</FONT></SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN">“</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN"><FONT face=宋体>绝地逢生</FONT></SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN">”</SPAN><FONT face=宋体><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN">的壮举。进一步来说，在</SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN"><A href="http://www.manaren.com/tag/200701008/"><SPAN lang=EN-US style="COLOR: black; FONT-FAMILY: 宋体; TEXT-DECORATION: none; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; text-underline: none"><SPAN lang=EN-US>品牌</SPAN></SPAN></A></SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN">塑造领域，</SPAN></FONT><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN">“</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN"><FONT face=宋体>捡垃圾精神</FONT></SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN">”</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN"><FONT face=宋体>的实质就不仅是一种变废为宝的节约精神，也是一种在废墟中淘出</FONT></SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN">“</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN"><FONT face=宋体>金子</FONT></SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN">”</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN"><FONT face=宋体>的进取精神，更是一种</FONT></SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN">“</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN"><FONT face=宋体>绝地逢生</FONT></SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN">”</SPAN><FONT face=宋体><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN">的达观精神。</SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN"><o:p></o:p></SPAN></FONT></P> <P style="LINE-HEIGHT: 18pt"><FONT face=宋体><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN">　</SPAN></FONT><FONT face=宋体><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN">　　总而言之，对于大部分中国</SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN"><A href="http://www.manaren.com/tag/200718727/"><SPAN lang=EN-US style="COLOR: black; FONT-FAMILY: 宋体; TEXT-DECORATION: none; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; text-underline: none"><SPAN lang=EN-US>企业</SPAN></SPAN></A></SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN">来说，做</SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN"><A href="http://www.manaren.com/tag/200701008/"><SPAN lang=EN-US style="COLOR: black; FONT-FAMILY: 宋体; TEXT-DECORATION: none; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; text-underline: none"><SPAN lang=EN-US>品牌</SPAN></SPAN></A></SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN">就要有一些必不可少的</SPAN></FONT><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN">“</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN"><FONT face=宋体>捡垃圾精神</FONT></SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN">”</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN"><FONT face=宋体>，这样才能逐步做到</FONT></SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN">“</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN"><FONT face=宋体>人尽其才、物尽其用</FONT></SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN">”</SPAN><FONT face=宋体><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN">，打造一个长盛不衰的强势</SPAN><SPAN lang=EN style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Verdana; mso-ansi-language: EN"><A href="http://www.manaren.com/tag/200701008/"><SPAN lang=EN-US style="COLOR: black; FONT-FAMILY: 宋体; TEXT-DECORATION: none; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; text-underline: none"><SPAN lang=EN-US>品牌</SPAN></SPAN></A></SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-language: EN">。</SPAN></FONT></P>]]> 星期二, 20 十一月 2007 07:08:37 GMT http://blog.china.com:80/u/070919/78144/200711/1360458.html 2007-11-20T07:08:37Z 塑造“以人为本”的文化管理 http://blog.china.com:80/u/070919/78144/200711/1360451.html <![CDATA[ <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; TEXT-ALIGN: left; mso-char-indent-count: 2.0; mso-pagination: widow-orphan" align=left><SPAN style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体"><FONT size=3>前一段时间参加公司的一个研讨会，会议主题是关于一个文化<SPAN lang=EN-US><A href="http://www.manaren.com/"><SPAN lang=EN-US><SPAN lang=EN-US>管理</SPAN></SPAN></A></SPAN>的话题－以人为本与<SPAN lang=EN-US><A href="http://www.manaren.com/tag/200701165/"><SPAN lang=EN-US><SPAN lang=EN-US><FONT color=#333333>人力资源管理</FONT></SPAN></SPAN></A></SPAN>。研讨会上大家各抒己见、各执一词，气氛非常热烈。有人说：以人为本是由劳动力市场供需状况决定的，当人才紧缺时就能够实现以人为本，当人才过剩时就不能实现以人为本；有人认为以人为本是由<SPAN lang=EN-US><A href="http://www.manaren.com/tag/200718727/"><SPAN lang=EN-US><SPAN lang=EN-US><FONT color=#333333>企业</FONT></SPAN></SPAN></A></SPAN>经营者对其认识决定的，不同经营者有不同的认识水平，因此体现出以人为本的形态在不同的企业内是不一样的。还有些人认为：在中国企业内是无法实现以人为本的，只有在外企才能实现以人为本。种种观点，不一而足。 <SPAN lang=EN-US><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN></FONT></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto" align=left><SPAN style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体"><FONT size=3>　　参加完这个研讨会，我在反思：存在观点差异是正常的，但是对于<SPAN lang=EN-US>“</SPAN>以人为本<SPAN lang=EN-US>”</SPAN>这个话题，为什么会有这么多差异非常大的观点，而这些同事大多都具有非常丰富的<SPAN lang=EN-US><A href="http://www.manaren.com/"><SPAN lang=EN-US><SPAN lang=EN-US>企业管理</SPAN></SPAN></A></SPAN>实践和咨询经验，对企业的理解不可谓不多。对于<SPAN lang=EN-US>“</SPAN>以人为本<SPAN lang=EN-US>”</SPAN>这个<SPAN lang=EN-US><A href="http://www.manaren.com/tag/200701309/"><SPAN lang=EN-US><SPAN lang=EN-US><FONT color=#333333>企业文化</FONT></SPAN></SPAN></A></SPAN>管理命题，问题是不是在于我们目前是说的多做的少，或者说一套做一套，甚至既不说更不做。<SPAN lang=EN-US> <o:p></o:p></SPAN></FONT></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto" align=left><SPAN style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体"><FONT size=3>　　<SPAN lang=EN-US><A href="http://www.manaren.com/tag/200717914/"><SPAN lang=EN-US><SPAN lang=EN-US><FONT color=#333333>企业管理</FONT></SPAN></SPAN></A></SPAN>从经验管理、<SPAN lang=EN-US><A href="http://www.manaren.com/tag/200705794/"><SPAN lang=EN-US><SPAN lang=EN-US><FONT color=#333333>制度管理</FONT></SPAN></SPAN></A></SPAN>上升到文化管理阶段，<SPAN lang=EN-US>“</SPAN>以人为本<SPAN lang=EN-US>”</SPAN>成为文化管理的核心内涵之一。虽然，文化管理是由日本企业来实践，并由美国管理学者研究总结和提出，但是<SPAN lang=EN-US>“</SPAN>以人为本<SPAN lang=EN-US>”</SPAN>并不是一个舶来的理念。早在两千多年前，管仲就提出：<SPAN lang=EN-US>“</SPAN>以人为本。本治则国固，本乱则国危。<SPAN lang=EN-US>”</SPAN>（《管子<SPAN lang=EN-US>.</SPAN>霸言》）他认为：只有达到<SPAN lang=EN-US>“</SPAN>以人为本<SPAN lang=EN-US>”</SPAN>的治理境界，国家才能实现善治。他还强调：<SPAN lang=EN-US>“</SPAN>政之所行，在顺民心；政之所废，在逆民心。民恶忧劳，我佚乐之；民恶贫贱，我富贵之；民恶危坠，我存安之；民恶灭绝，我生育之。。。。。故从其四欲，则远者自亲；行其四恶，则近者叛之。故知<SPAN lang=EN-US>”</SPAN>予之为取<SPAN lang=EN-US>“</SPAN>者，政之宝也<SPAN lang=EN-US>”</SPAN>（《管子<SPAN lang=EN-US>.</SPAN>牧民》）。可见，<SPAN lang=EN-US>“</SPAN>以人为本<SPAN lang=EN-US>”</SPAN>的思想在我国有深厚的文化土壤和历史背景。<SPAN lang=EN-US> <o:p></o:p></SPAN></FONT></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto" align=left><SPAN style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体"><FONT size=3>　　<SPAN lang=EN-US>“</SPAN>以人为本<SPAN lang=EN-US>”</SPAN>的文化管理思想在我国企业发展过程中也是有迹可循的，有着优秀的传统，并不是从国外移植过来的。在计划经济时代，企业凝聚力是比较强的，原因在于我们强调职工是企业的主人，并大力提倡<SPAN lang=EN-US>“</SPAN>主人翁<SPAN lang=EN-US>”</SPAN>精神，企业为员工提供各种工作和福利保障，这就是一种<SPAN lang=EN-US>“</SPAN>以人为本<SPAN lang=EN-US>”</SPAN>的体现。其核心在于认同和尊重职工对企业的价值和贡献。当然，在计划经济时代的<SPAN lang=EN-US>“</SPAN>以人为本<SPAN lang=EN-US>”</SPAN>带有时代烙印，本身是存在缺陷的。<SPAN lang=EN-US> <o:p></o:p></SPAN></FONT></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto" align=left><SPAN style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体"><FONT size=3>　　在市场经济时代，有很多企业也在积极继承和发展<SPAN lang=EN-US>“</SPAN>以人为本<SPAN lang=EN-US>”</SPAN>的传统，尊重每一位员工，照顾每一位员工的利益，<SPAN lang=EN-US>“</SPAN>以人为本<SPAN lang=EN-US>”</SPAN>的企业文化建设对企业发展起到了巨大的推动作用。但是，我们也要看到，目前很多企业管理者将<SPAN lang=EN-US>“</SPAN>以人为本<SPAN lang=EN-US>”</SPAN>常常挂在嘴边，奉为圭臬。而下面员工却在抱怨企业管理过程中的这种那种不<SPAN lang=EN-US>“</SPAN>以人为本<SPAN lang=EN-US>”</SPAN>的行为，员工的怨气很大。<SPAN lang=EN-US>“</SPAN>以人为本<SPAN lang=EN-US>”</SPAN>变成<SPAN lang=EN-US>“</SPAN>以己为本<SPAN lang=EN-US>”</SPAN>，<SPAN lang=EN-US>“</SPAN>以人为本<SPAN lang=EN-US>”</SPAN>成为一个宣传口号。<SPAN lang=EN-US> <o:p></o:p></SPAN></FONT></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto" align=left><SPAN style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体"><FONT size=3>　　<SPAN lang=EN-US>“</SPAN>以人为本<SPAN lang=EN-US>”</SPAN>本身一种理念，它体现对人尤其是个体的充分尊重。尊重每一个员工是以人为本的核心内涵，也是贯彻以人为本的前提。因此，<SPAN lang=EN-US>“</SPAN>以人为本<SPAN lang=EN-US>”</SPAN>的文化管理首先要获得理念认同，没有这种理念认同作为支撑，<SPAN lang=EN-US>“</SPAN>以人为本<SPAN lang=EN-US>”</SPAN>只能是一句粉饰企业形象、往自己脸上贴金的口号。所以，实行文化管理，理念要先行。需要在各级员工中要不断灌输<SPAN lang=EN-US>“</SPAN>人本<SPAN lang=EN-US>”</SPAN>的管理理念，不断强化员工的<SPAN lang=EN-US>“</SPAN>人本<SPAN lang=EN-US>”</SPAN>管理意识。企业文化建设是一件知易行难的事情。光有理念还远远不够，需要将<SPAN lang=EN-US>“</SPAN>以人为本<SPAN lang=EN-US>”</SPAN>的文化理念贯彻到企业的基础管理工作之中，让企业的基础管理浸润着<SPAN lang=EN-US>“</SPAN>以人为本<SPAN lang=EN-US>”</SPAN>的精神，体现在企业管理实践的具体细节之中，并通过各种规章制度进行保障，才能在工作中形成<SPAN lang=EN-US>“</SPAN>以人为本<SPAN lang=EN-US>”</SPAN>的文化氛围。所以说，柔性的理念还需要刚性的制度做保障。理念和制度，两手都要抓，两手都要硬。<SPAN lang=EN-US> <o:p></o:p></SPAN></FONT></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto" align=left><SPAN style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体"><FONT size=3>　　文化管理不是一个人的事情，是企业所有员工的事情。人人都是贡献者，人人都是受益者。其中，企业领导者在企业文化建设中肩负不可推卸的责任，他们对企业文化建设工作的推动和破坏作用都是非常巨大的。很多企业文化<SPAN lang=EN-US><A href="http://www.manaren.com/"><SPAN lang=EN-US><SPAN lang=EN-US>管理</SPAN></SPAN></A></SPAN>之所以搞不好，企业领导者的带头破坏作用<SPAN lang=EN-US>“</SPAN>功<SPAN lang=EN-US>”</SPAN>不可没。<SPAN lang=EN-US>“</SPAN>火车跑得快，全靠车头带<SPAN lang=EN-US>”</SPAN>。企业领导者的言传身教对下属员工的行为方式具有重大的影响，有时候<SPAN lang=EN-US>“</SPAN>身教<SPAN lang=EN-US>”</SPAN>尤胜于言传，领导者日常点滴的行为要比大会小会上讲一千遍还要有有效果。甚至有些时候企业领导者需要<SPAN lang=EN-US>“</SPAN>行不言之教<SPAN lang=EN-US>”</SPAN>，上行下效才能潜移默化地打造<SPAN lang=EN-US>“</SPAN>以人为本<SPAN lang=EN-US>”</SPAN>的企业文化。<SPAN lang=EN-US><o:p></o:p></SPAN></FONT></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 16.5pt"><FONT size=3><STRONG><SPAN style="COLOR: black; 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mso-hansi-font-family: &#718;&#805;"><SPAN lang=EN-US>入党申请书</SPAN></SPAN></FONT></A><o:p></o:p></SPAN></STRONG></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 16.5pt"><STRONG><SPAN lang=EN-US style="COLOR: black; FONT-FAMILY: &#718;&#805;"><A href="http://blog.manaren.com/202124238/article/202159757_1.html"><SPAN lang=EN-US style="FONT-WEIGHT: normal; FONT-FAMILY: 宋体; mso-ascii-font-family: &#718;&#805;; mso-hansi-font-family: &#718;&#805;"><SPAN lang=EN-US><FONT color=#333333 size=3>奋斗经典台词</FONT></SPAN></SPAN></A><FONT face="Times New Roman" size=3> </FONT></SPAN></STRONG><SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: #1e1e1e; FONT-FAMILY: &#718;&#805;; mso-bidi-font-family: 宋体"><o:p></o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><A href="http://blog.manaren.com/202159630/article/202159731_1.html"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><SPAN lang=EN-US><FONT size=3>酷基金</FONT></SPAN></SPAN></A></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><A href="http://www.manaren.com/data/1080710169/"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; 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TEXT-INDENT: 10.5pt; mso-char-indent-count: 1.0"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">财务总监或总会计师对于每一家</SPAN><SPAN lang=EN-US><A href="http://www.manaren.com/tag/200718727/"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><SPAN lang=EN-US><FONT color=#333333>企业</FONT></SPAN></SPAN></A></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">来说都是非常重要的职位，但由于企业性质的不同，财务总监的来源渠道的差异，企业如何选好一个适合企业性质和发展需求财务总监显得十分重要。现就自已多年工作观察和分析，谈一下我对企业如何选好财务总监的一点看法，供各位参考，欢迎大家参与讨论。</SPAN></FONT></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p><FONT face="Times New Roman" size=3>&nbsp;</FONT></o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">　　一、财务总监的职责</SPAN><SPAN lang=EN-US><FONT face="Times New Roman"> </FONT></SPAN></FONT></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><FONT face="Times New Roman" size=3>&nbsp;</FONT></o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">　　无论你的企业性质、规模和所处行业如何，企业财务总监或总会计师一般都具有以下四方面职责。</SPAN><SPAN lang=EN-US><FONT face="Times New Roman"> </FONT></SPAN></FONT></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><FONT face="Times New Roman" size=3>&nbsp;</FONT></o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">　　</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">1</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">会计基础建设职责</SPAN><SPAN lang=EN-US><FONT face="Times New Roman"> </FONT></SPAN></FONT></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><FONT face="Times New Roman" size=3>&nbsp;</FONT></o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">　　其主要包括：会计信息报告系统，也就是公司财务报告和会计</SPAN><SPAN lang=EN-US><A href="http://www.manaren.com/tag/200716224/"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><SPAN lang=EN-US><FONT color=#333333>信息管理</FONT></SPAN></SPAN></A></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">与传递；会计控制机制，也就是建立企业内部会计、审计和内控制度；</SPAN><SPAN lang=EN-US><A href="http://www.manaren.com/tag/200701185/"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><SPAN lang=EN-US><FONT color=#333333>财务管理</FONT></SPAN></SPAN></A></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">体制，指公司财务治理、集团公司财务控制和会计机构和会计人员</SPAN><SPAN lang=EN-US><A href="http://www.manaren.com/"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><SPAN lang=EN-US>管理</SPAN></SPAN></A></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">。</SPAN><SPAN lang=EN-US><FONT face="Times New Roman"> </FONT></SPAN></FONT></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><FONT face="Times New Roman" size=3>&nbsp;</FONT></o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">　　</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">2</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">公司的价值管理职责</SPAN><SPAN lang=EN-US><FONT face="Times New Roman"> </FONT></SPAN></FONT></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><FONT face="Times New Roman" size=3>&nbsp;</FONT></o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">　　其中主要包括：公司价值链管理；现金流量管理；营运资本管理及资本预算；企业分立或合并相关财务事谊；企业</SPAN><SPAN lang=EN-US><A href="http://www.manaren.com/tag/200701194/"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><SPAN lang=EN-US><FONT color=#333333>融资管理</FONT></SPAN></SPAN></A></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">；企业资本变动管理（</SPAN><SPAN lang=EN-US><A href="http://www.manaren.com/"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><SPAN lang=EN-US>管理者</SPAN></SPAN></A></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">收购、资本结构调整）等。</SPAN><SPAN lang=EN-US><FONT face="Times New Roman"> </FONT></SPAN></FONT></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><FONT face="Times New Roman" size=3>&nbsp;</FONT></o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">　　</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">3</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">、企业内部财务控制</SPAN><SPAN lang=EN-US><FONT face="Times New Roman"> </FONT></SPAN></FONT></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><FONT face="Times New Roman" size=3>&nbsp;</FONT></o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">　　其中主要包括：企业预算体系建立、企业经营计划、企业预算编制、执行与控制；企业绩效系统的建立、企业绩效系统的计量、企业的薪酬激励系统建立。</SPAN><SPAN lang=EN-US><FONT face="Times New Roman"> </FONT></SPAN></FONT></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><FONT face="Times New Roman" size=3>&nbsp;</FONT></o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">　　</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">4</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">、企业财务战略</SPAN><SPAN lang=EN-US><FONT face="Times New Roman"> </FONT></SPAN></FONT></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><FONT face="Times New Roman" size=3>&nbsp;</FONT></o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">　　其中主要包括：企业财务资源与业务规划的匹配、公司财务战略规划等。</SPAN><SPAN lang=EN-US><FONT face="Times New Roman"> </FONT></SPAN></FONT></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><FONT face="Times New Roman" size=3>&nbsp;</FONT></o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">　　二、财务总监的来源途径</SPAN><SPAN lang=EN-US><FONT face="Times New Roman"> </FONT></SPAN></FONT></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><FONT face="Times New Roman" size=3>&nbsp;</FONT></o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">　　就现在国内企业财务总监的来源情况来看，就要途径有这么三种。</SPAN><SPAN lang=EN-US><FONT face="Times New Roman"> </FONT></SPAN></FONT></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><FONT face="Times New Roman" size=3>&nbsp;</FONT></o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">　　</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">1</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">、企业从现有财务人员中培养，这种财务总监或总会计师一般学校毕业后，从企业基层会计岗位做起，经过多年实际会计工作，逐渐成为业务尖子，提升为财务副经理、经理，最后转为财务总监或总会计师。</SPAN><SPAN lang=EN-US><FONT face="Times New Roman"> </FONT></SPAN></FONT></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><FONT face="Times New Roman" size=3>&nbsp;</FONT></o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">　　</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">2</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">、从各大会计师事务所中挖角而来，企业瞄准各大会计师事务所的资深注册会计师，通过观察和交流，最终聘为企业财务总监或总会计师。</SPAN><SPAN lang=EN-US><FONT face="Times New Roman"> </FONT></SPAN></FONT></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><FONT face="Times New Roman" size=3>&nbsp;</FONT></o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">　　</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">3</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">、由投资公司的投资管理人员演变而来，企业与投资公司合作，发现某些投资</SPAN><SPAN lang=EN-US><A href="http://www.manaren.com/"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><SPAN lang=EN-US>管理人员</SPAN></SPAN></A></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">的财务管理才能，而被聘为企业财务总监或总会计师，或通过猎头公司，从投资公司寻找适合企业的财务总监或总会计师。</SPAN><SPAN lang=EN-US><FONT face="Times New Roman"> </FONT></SPAN></FONT></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><FONT face="Times New Roman" size=3>&nbsp;</FONT></o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">　　三、企业如何选好财务总监</SPAN><SPAN lang=EN-US><FONT face="Times New Roman"> </FONT></SPAN></FONT></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><FONT face="Times New Roman" size=3>&nbsp;</FONT></o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">　　由于来源渠道的差异，这三种财务总监在其工作侧重点上其实有较大差异，企业应当根据自身的行业特点，企业性质、规模和发展需要选好适合自身要求的财务总监或总会计师。</SPAN><SPAN lang=EN-US><FONT face="Times New Roman"> </FONT></SPAN></FONT></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><FONT face="Times New Roman" size=3>&nbsp;</FONT></o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">　　</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">1</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">、会计人员出身的财务总监，其对企业内部各种流程、企业内部控制都较熟练，长期的企业工作，使其能较快地适应</SPAN><SPAN lang=EN-US><A href="http://www.manaren.com/tag/200701309/"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><SPAN lang=EN-US><FONT color=#333333>企业文化</FONT></SPAN></SPAN></A></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">，但由于其长期从事会计核算工作，使得其控制风险的意识较强，更愿意接受确定的东西，偏于保守是其突出特点，如果企业所处行业较成熟，难进行跨越式发展，特别是行业竟争激烈，要求内部控制较严的制造业，选用这种财务总监或总会计师较为合适。</SPAN><SPAN lang=EN-US><FONT face="Times New Roman"> </FONT></SPAN></FONT></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><FONT face="Times New Roman" size=3>&nbsp;</FONT></o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">　　</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">2</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">、事务所出身的财务总监，其对国家会计政策了解较深，对遵守财政政策和法规可能会偏重一些，对企业内部控制和一些需要灵活处理的事务，可能难度会大一些，因些，那此企业财务报告需如实披露的上市公司、股东多的公司较适合找这种财务总监。</SPAN><SPAN lang=EN-US><FONT face="Times New Roman"> </FONT></SPAN></FONT></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><FONT face="Times New Roman" size=3>&nbsp;</FONT></o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">　　</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">3</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">、投资公司出身的财务总监，由于其工作特点决定了对会计核算和内部控制可能都不专长，但专长于投资管理，资本筹划与运作，因此企业需要资本运作，所处行业需要大量投资或引进资金进行跨越式发展的企业，更适合于寻找这种财务总监。</SPAN><SPAN lang=EN-US><FONT face="Times New Roman"> </FONT></SPAN></FONT></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><FONT face="Times New Roman" size=3>&nbsp;</FONT></o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">　　当然我国改革开放这么多年，也有一些人才兼有这三个方面的才能，但这种人才一般难找，企业需根据自身特点，选择好适合企业需求的财务总监。</SPAN><SPAN lang=EN-US><FONT face="Times New Roman"> </FONT></SPAN></FONT></P>]]> 星期二, 20 十一月 2007 07:06:48 GMT http://blog.china.com:80/u/070919/78144/200711/1360446.html 2007-11-20T07:06:48Z 零售商“店大欺客”：严禁！ http://blog.china.com:80/u/070919/78144/200711/1359987.html <![CDATA[ <DIV> <P><SPAN style="FONT-SIZE: 10.5pt; COLOR: black"><FONT face=宋体>　一段时间以来，我们众多的制造商、供应商都生活得战战兢兢、如履薄冰。他们被强势的零售终端上下摆布、左右使唤，那种感觉的窝囊、憋气也只有私下里骂娘发狠。有什么办法呢？在过剩经济时代，产品的同质化使得零售终端拥有绝对的市场话语权，想想以往在短缺经济时代生产商的扬眉吐气，到了如今的看人脸色行事，也确实是普遍共性的客观存在。<SPAN lang=EN-US> <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN></FONT></SPAN></P> <P><SPAN style="FONT-SIZE: 10.5pt; COLOR: black"><FONT face=宋体>　　这样的日子什么时候到头呢？<SPAN lang=EN-US> <o:p></o:p></SPAN></FONT></SPAN></P> <P><SPAN style="FONT-SIZE: 10.5pt; COLOR: black"><FONT face=宋体>　　如今，总算有盼头了，不说拨开乌云见太阳，至少<?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" /><st1:chsdate w:st="on" Year="2007" Month="11" Day="15" IsLunarDate="False" IsROCDate="False"><SPAN lang=EN-US>11</SPAN>月<SPAN lang=EN-US>15</SPAN>日</st1:chsdate>，由商务部等五部门联合发布的《零售商供应商公平交易<SPAN lang=EN-US><A href="http://www.manaren.com/"><SPAN lang=EN-US><SPAN lang=EN-US>管理</SPAN></SPAN></A></SPAN>办法》的正式施行就是一个利好消息。说起来，这一《办法》出台的直接原因还是<SPAN lang=EN-US>“</SPAN>普马事件<SPAN lang=EN-US>”</SPAN>引发来的。据了解，<st1:chsdate w:st="on" Year="2007" Month="10" Day="23" IsLunarDate="False" IsROCDate="False"><SPAN lang=EN-US>10</SPAN>月<SPAN lang=EN-US>23</SPAN>日</st1:chsdate>，原普尔斯马特超市的<SPAN lang=EN-US>9</SPAN>名商管因涉嫌抽逃资金罪和诈骗罪在北京市一中院出庭受审。普马的商业欺诈行为首次被公开。最高峰时，普马的欠债总额一度达到<SPAN lang=EN-US>20</SPAN>亿元。普马抽逃资金曾高达<SPAN lang=EN-US>1.1</SPAN>亿元，使得行业里风声鹤戾，制造商供应商们更是人心惶惶，显得焦头烂额，但又苦无良策。<SPAN lang=EN-US> <o:p></o:p></SPAN></FONT></SPAN></P> <P><SPAN style="FONT-SIZE: 10.5pt; COLOR: black"><FONT face=宋体>　　的确，在<SPAN lang=EN-US>“</SPAN>终端为王<SPAN lang=EN-US>”</SPAN>的时代，零售终端尤其是大型商业单位，<SPAN lang=EN-US>“</SPAN>挟老百姓以令诸候<SPAN lang=EN-US>”</SPAN>，十分的嚣张，动不动就巧立名目，各种各样花样繁多、稀奇古怪的费用似泰山压顶之势搞得中小型企业喘不过气来，其霸道作风似乎毫无收敛。事实上，他们的日子是否就一定好过呢？非也。就拿<SPAN lang=EN-US><A href="http://www.manaren.com/brand/201001126/"><SPAN lang=EN-US><SPAN lang=EN-US><FONT color=#333333>沃尔玛</FONT></SPAN></SPAN></A></SPAN>来说，它在全球的扩张历史就是花钱买教训的历史。<SPAN lang=EN-US>1994</SPAN>年，沃尔玛进入香港，两年后被迫撤退；<SPAN lang=EN-US>1996</SPAN>年沃尔玛在印尼雅加达的暴动中损失惨重；在韩国市场，因为韩国消费者坚决支持本土<SPAN lang=EN-US><A href="http://www.manaren.com/tag/200701008/"><SPAN lang=EN-US><SPAN lang=EN-US><FONT color=#333333>品牌</FONT></SPAN></SPAN></A></SPAN>，加上政府严格监管，沃尔玛在今年<SPAN lang=EN-US>5</SPAN>月放弃韩国市场。<SPAN lang=EN-US> <o:p></o:p></SPAN></FONT></SPAN></P> <P><SPAN style="FONT-SIZE: 10.5pt; COLOR: black"><FONT face=宋体>　　在拥有成熟零售体系的欧洲市场，沃尔玛的扩张更是困难重重，尤其是德国，当地政的价格控制、严格的劳工法和分区经营规则令沃尔玛措手不及。另外，竞争对手<SPAN lang=EN-US>Metro</SPAN>、<SPAN lang=EN-US>Aldi</SPAN>和<SPAN lang=EN-US>LidI</SPAN>也给沃尔玛施加了强大的压力。撤离德国后，沃尔玛的欧洲版图里只剩下了英国。早前沃尔玛在英国并购了<SPAN lang=EN-US>Asda</SPAN>，成为英国第二大零售店，现在英国、墨西哥、加拿大的销售店占到其海外营业总收入的<SPAN lang=EN-US>80%</SPAN>。如今，经过一番折腾的沃尔玛也开始审时度势、与时俱进，其当家人也强调与供应商一起做生意，把包括销量、毛利以及库存等商品管理工作交给供应商做的打算，这应该是一个不错的改变。<SPAN lang=EN-US> <o:p></o:p></SPAN></FONT></SPAN></P> <P><SPAN style="FONT-SIZE: 10.5pt; COLOR: black"><FONT face=宋体>　　此番《办法》出台，当然主要针对的是目前国内零售行业存在的<SPAN lang=EN-US>“</SPAN>店大欺客<SPAN lang=EN-US>”</SPAN>行为，内容中规定，零售商不得强迫供应商承担商品损耗、销售返利等不公平交易行为，不得限制供应商经营活动，妨碍公平竞争，不得不合理使用供应商促销人员，不得向供应商不合理退货等，并详细规定了零售商收取促销服务费的条件、程序不得收取的费用项目，以及零售商向供应商支付货款应当遵循的原则。从《办法》规定的内容来看，它既适用于国外零售商，也适用于国内零售商，但对外资大型零售商的影响更大。长期以来，不少外资零售商凭借遍布全国乃至全球的渠道优势，超期占压、挪用供货商货款，已成为畸形的行业潜规则。<SPAN lang=EN-US> <o:p></o:p></SPAN></FONT></SPAN></P> <P><SPAN style="FONT-SIZE: 10.5pt; COLOR: black"><FONT face=宋体>　　然而，《办法》的出台，那些受零售商长期欺负，苦不堪言的供应商是否真正会一朝农奴翻身得解放呢？未必！蓝哥智洋国际行销顾问机构指出，因为《办法》毕竟作用是有限的。虽说针对长期以来供零之间形成的商业潜规则有一定的约束抑制作用，但要从根本上彻底杜绝这类现象，防止复发，还有待于整个社会经济环境的良性运行和法律意识的普遍提高以及各项规章制度的健全完善，看起来，这条路还很漫长。事实上，也只有当它上升到法律层面时，才有真正落实并且看到良好效果的可能。<SPAN lang=EN-US><o:p></o:p></SPAN></FONT></SPAN></P></DIV>]]> 星期二, 20 十一月 2007 05:50:55 GMT http://blog.china.com:80/u/070919/78144/200711/1359987.html 2007-11-20T05:50:55Z 畅销书的渠道管理 http://blog.china.com:80/u/070919/78144/200711/1359985.html <![CDATA[ <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">图书</SPAN><SPAN lang=EN-US><A href="http://www.manaren.com/tag/200701214/"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><SPAN lang=EN-US><FONT color=#333333>营销</FONT></SPAN></SPAN></A></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">渠道是图书从出版社到读者之间流动的载体。图书营销</SPAN><SPAN lang=EN-US><A href="http://www.manaren.com/tag/201042999/"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><SPAN lang=EN-US><FONT color=#333333>渠道</FONT></SPAN></SPAN></A></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">涉及的是图书实体和图书所有权从出版社向读者转移的整个过程。图书营销渠道中存在着五种功能流：实物流、所有权流、资金流、信息流和促销流。对出版社来说，图书营销渠道的建立实现了一系列重要的经济职能，包括图书销售、信息交流、服务传递、资金流动等，拉近了出版社和读者之间在时间与空间上的距离。营销渠道一般需要长期维护健全，难以在短期内改变，对畅销书来说更多地考虑加强经销商对产品的认可，调动其积极性。</SPAN><FONT face="Times New Roman"> </FONT></FONT></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p><FONT face="Times New Roman" size=3>&nbsp;</FONT></o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">　　宽畅的分销渠道</SPAN><SPAN lang=EN-US><FONT face="Times New Roman"> </FONT></SPAN></FONT></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><FONT face="Times New Roman" size=3>&nbsp;</FONT></o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">　　畅销书发行量大，没有宽畅的市场分销渠道和广泛的市场零售网点，再好的书籍也难以在短期内充分占领市场。所以，宽畅的分销渠道、广泛的零售网点是图书得以畅销的物质载体。从理论上讲，图书流通渠道有直接、间接，宽窄，长短之分。从实践上看，在现代流通体制下，畅销书—般采取通过不同分销商销售的间接渠道，同一层次上分销商尽可能多的宽渠道，二级批销和直接向零售商发货即长渠道、短渠道相结合的营销方式，以保证图书快速、通畅、经济地完成向读者手中转移的过程。以华艺出版社出版的《不过如此》为例，他们首先在全国不同地区选择了六家实力雄厚的代理商，再由代理商向所在地区的国有新华书店、民营书店、书报亭批销该书；同时，该社发行部门也直接向全国各地的大中型书店发书。据不完全统计，全国销售《不过如此》一书的大小书店达</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">1</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">万多个。宽畅的分销渠道，众多的零售网点，是该书在短时期内销售</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">70</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">多万册的重要条件。</SPAN><SPAN lang=EN-US><FONT face="Times New Roman"> </FONT></SPAN></FONT></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><FONT face="Times New Roman" size=3>&nbsp;</FONT></o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">　　随着网络技术的发展和网民数量的增加，营销渠道发展的重要趋势之一是在线销售。传统图书营销渠道与在线销售相结合是不可避免的趋势。现在畅销书的营销中对网络渠道都非常重视，很多出版社都与大型的网络书店建立良好的合作关系，网上销售不仅拓宽了营销渠道，也成为一种重要的宣传方式。</SPAN><SPAN lang=EN-US><FONT face="Times New Roman"> </FONT></SPAN></FONT></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><FONT face="Times New Roman" size=3>&nbsp;</FONT></o:p></SPAN></P> <P class=MsoNormal style="